The Moscow Halal Expo organizers are willing not only to develop the halal production industry, but also to solve ethical issues of business relationships. Recently the organizing committee of the event has published a series of motivators for entrepreneurs in the form of social caricatures.
Three parts of the series will be published in turn. The first part is devoted to making decisions about participation in the exhibition, the second part tells about preparations for the event, and the third one deals with ethical questions. There is a separate series for foreign companies that is meant to attract the foreign partners' attention. The first part of motivators has already been posted at the Exhibition's web-site.
The caricatures compare two types of entrepreneurs. One of them (left picture) is not a very far-sighted person and is bound by stereotypes. The other one (right picture) is a modern, advanced businessman with a wide outlook. According to Madina Kalimullina, the author of this idea and the managing partner of the Exhibition, working at the halal market implies great responsibility of company representatives not only for their products' quality, but also for moral and ethical aspects. That is why everybody should think what he stands with.
In the modern society the so-called «information laziness» prevents us from perceiving new information. In order to reach out to people, it is better to present information in a concise, vivid and graphic way. This is why the organizers decided to convey their ideas in the form of informative and good caricatures.