According to Hulusi Senturk, head of the TSE (Turkish Standardization Institute), this organization together with the Turkish Ministry for Religious Affairs will start offering certification for halal products of European manufacturers. The TSE director noted that the products supplied to Europe had to be certified according to European standards. Similarly, when exporting products to Muslim countries, they have to receive certificates of compliance with halal standards. One of the common problems for European producers is certification of meat used for making doner kebabs.
So far the TSE has received requests from 5,000 companies working at European markets. The first certificate is expected to be issued in February 2014.
According to statistics, the income from halal products sales currently accounts for 20% of the global volume of food sales. There are 1.7 billion Muslims in the world. In 39 countries Muslim account for over 80% of population, in 13 countries they represent the majority (50-79%), and in 15 countries they constitute a significant segment (20-49%) of population. Taking all this into account, producing and selling halal goods is a very lucrative business.
This was confirmed in practice by biggest international producers that opened export channels to other countries. One of the well-known companies engaged in this field is the Swiss Nestle company, where halal products’ sales account for 5% of its income.