Halal products become more and more popular with the buyers who want to consume green and healthy food. In 2016 Moscow Halal Expo will present the best brands of food products certified in compliance with halal or eco-standards. The largest Russian and foreign producers will participate in the event, such as the Miratorg company, which participates in the exhibition for the first time, or a regular participant from Tolyatti, the Ikhlas company. The exhibition offers to manufacturers the opportunity to establish useful business contacts with potential buyers (shops, wholesale depots, public catering facilities, organizers of different events.
During the exhibition there will be a contest conducted in order to determine the best halal product of the year. In the food products sector the best product will be chosen among the meat products, poultry, fish and milk, vegetable oils, instant food, tea, confectionery, bakery goods. The contest is a powerful incentive for improving the products' quality and their taste properties.
Halal food products have become a part of the diet of some people for whom healthy eating is an obligatory rule. For example, such products have become a diet essential for Russian athletes participating in competitions. According to Hajimurad Magomedov, an Olympic champion in free-style wrestling and the coach of the Russian team, the organizers have been providing halal products for his athletes for a long time, supplying meat and poultry, as well as other products. Such food helps to recover strength and energy within a short period of time.